In 2013, Vistaprint set out to implement a major rebrand—going from “that company that sells business cards” to a full-service partner to micro business owners, supplying everything from marketing materials to customizable gifts. I was tasked with weaving a narrative about the brand for the physical brand book, creating a story that was an accessible and clear rallying cry for employees across the company—from marketing decision makers to engineers.

Role: Copywriter