Recent experience

Affirm
Associate Creative Director, Copy

• Managing, coaching and leading a global writing team

• Pushing the quality of our creative work by providing feedback and coaching to both internal

  creatives and external agencies

• Developing and refining the Affirm brand, including the personality and voice; creating copy

  guidelines for company-wide use (including the first-of-its-kind messaging playbook); and acting as a messaging strategist, helping marketers refine briefs with a focus on consumer insights and storytelling

• Writing and creative direction for high-profile work, including our brand tagline, OOH, manifestos and integrated seasonal campaigns

• Balancing creative output with efficiency of operations by pitching new ways of working, including a seasonal campaign approach and ‘Agile-lite’ methodology 


ASICS
Associate Creative Director (2019-2021)
Senior Copywriter / Copy Manager (2017-2019)

• Managed an in-house creative team of 5 (3 designers, 2 copywriters)

• Drove digital best practices and creative excellence through feedback and coaching

• Created the global brand voice for the ASICS apps, Studio and Runkeeper, and developed

  style guides and playbooks for global campaigns

• Onboarded the Workfront project management tool (leading to 115% increase in team output

  year over year)

• Creative directed a Hermes Platinum Award-winning video campaign

Brownstein
Senior Copywriter (2017)

• Brought on to lead copy for the IKEA USA account

• Highlights included concepting and executing the Back to School campaign as well as a number of digital catalogs

Vistaprint
Senior Copywriter (2014-2017)
Copywriter (2013-2014)

• Lead writer for the print and email channels

• Concepted campaigns, mentored jr. writers, and literally wrote the book on the brand voice

• Highlights included writing the Vistaprint catalog (3-4 editions a year), concepting and

  creating the internal signage for the new office, and creative directing (and hand modeling!) for many photo shoots