Swedish furniture fueling the American dream

IKEA Digital Catalogs

Why should a dream home only be for the few? This was the problem IKEA (and, by extension, its copywriters) set out to answer. Armed with our trusty communications platform, IKEA Helps You Make It, we worked to show customers that their dream home was indeed attainable, regardless of budget or square footage.

Every other week, I wrote promotional copy for IKEA’s digital catalogs. A few of the spreads are below.

Role: Senior Copywriter