Changing exercise—one
living room at a time

When I joined the ASICS team, it was with an ambitious task ahead of me: To create a new fitness app from scratch. In less than four months.

In that time, I developed a fresh, youthful voice for this fledgling brand while simultaneously concepting for launch, creating in-app content, developing value props and contributing to go-to-market strategy. (Did I mention that was just the first four months?) We also popped up at HubSpot’s annual INBOUND conference under a year later. Not a bad first year for a little app from Boston.

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Role: Copy Lead